Joanne Hock is a passionate and prolific storyteller. She has written and directed feature films and documentaries, lensed and directed countless television commercials and directed national and international television shows. With more than 30 years in this ever-changing industry – and among a small population of women to break the glass ceiling in directing and cinematography, Joanne’s career continues to expand and grow.
Her career started in advertising and she quickly moved up the ranks to Creative Director for Belk Department Stores. She then ventured into the world of commercial film production and has worked with ad agencies and Fortune 500 companies both nationally and internationally specializing in healthcare, manufacturing, banking and automotive.
Joanne has directed 3 feature length films: Trinity Goodheart for UpTV, The Ultimate Legacy for The Hallmark Channel and Redneck Roots, an independent romantic comedy. She is currently in pre-production for her next feature film, When We Last Spoke with producer Rick Eldridge and Silent Grace with producer Bert Hesse.
Her PBS projects include: From Poverty to Power – The James B. Duke Story, Laugh at Us, In the Footsteps of Elie Wiesel, The Spirit of Sacagawea, The Newport Effect and Crossroads Charlotte.
Joanne has directed over 30 episodes of True Crime television for networks such as Discovery ID, Biography and Lifetime.
Her original screenplay, Wednesdays at the Gem, was a semi-finalist in the Academy of Motion Picture Arts and Sciences’ prestigious screenwriting competition, the Nicholl Fellowship and is now in development at GreyHawk Films which she co-owns with Robin Grey.
Most recently she completed two notable pop-culture documentaries, which are in the film festival circuit; the feature length documentary Purple Dreams, and Martin Hill: Camera Man. Purple Dreams premiered to a sold out crowd at the prestigious Full Frame Documentary Film Festival in April, 2017.