Joanne Hock is a passionate and prolific storyteller. She has written and directed feature films and documentaries, lensed and directed countless television commercials and directed national and international television shows. With more than 30 years in this ever-changing industry – and among a small population of women to break the glass ceiling in directing and cinematography, Joanne’s career continues to expand and grow.
She started as a writer in the advertising world and she quickly moved up the ranks to Creative Director. Falling in love with being on set, Joanne then ventured into the world of commercial film production. She has worked with ad agencies and Fortune 500 companies both nationally and internationally as a Director/Cinematographer specializing in healthcare, manufacturing, banking and automotive.
Joanne has directed 5 feature films including: Trinity Goodheart for UpTV, The Ultimate Legacy for The Hallmark Channel, Discarded Things, and Redneck Roots. Joanne’s latest feature film is a drama set in 1966 entitled When We Last Spoke. The film will make its debut in 2020 on the new Hallmark Drama Channel.
Joanne has directed over 30 episodes of True Crime television such as FBI Criminal Pursuit, Ice Cold Killers and Happily Never After for networks such as Discovery ID, Biography and Lifetime.
Her documentary projects for PBS include: The James B. Duke Story, Laugh at Us and In the Footsteps of Elie Wiesel.
Most recently she completed two notable pop-culture documentaries, which are on the film festival circuit; award-winning audience favorite, Purple Dreams, which premiered to a sold out crowd of 1500 people at the Full Frame Documentary Film Festival and Martin Hill: Camera Man, a film introduced by Leonard Maltin at the film’s world premiere in November.